ABOUT
My goal is straightforward – to help serious business owners generate more clients!
Meet Doug “The Blue Collar Coach” Ferrier, a high-performance mindset and business strategist dedicated to transforming the lives of blue-collar entrepreneurs. With decades of experience in the roofing and custom metalwork industries, Doug has walked in your boots, navigated the trenches of small business ownership, and emerged stronger and more successful.
In 2014, Doug faced a pivotal moment that reshaped his life and career. Rising from those challenges, he developed a proven framework to help business owners increase profits, optimize operations, and rediscover their passion for work and life. Through his company, Doug has empowered countless entrepreneurs to uncover hidden revenue streams, strengthen their leadership, and achieve results they once thought impossible.
Whether coaching one-on-one or hosting live events, Doug brings a no-nonsense, results-driven approach tailored to blue-collar businesses. He doesn’t just teach you how to succeed—he shows you how to thrive and build a legacy.
Doug “The Blue Collar Coach” Ferrier knows firsthand the grit, determination, and challenges it takes to succeed in the blue-collar world. With over two decades of experience in the roofing industry and custom metalwork manufacturing, Doug has built a career on hard work, resilience, and a relentless drive to improve—not just for himself, but for others.
But Doug’s journey wasn’t always smooth. In 2014, he faced a “rooftop reckoning,” a moment of deep personal and professional crisis that forced him to confront the barriers holding him back. Choosing to rise above these struggles, Doug embarked on a path of self-discovery, growth, and transformation. This pivotal experience became the foundation of his life’s mission: helping others overcome their own challenges and unlock their full potential.
As a high-performance habit and mindset coach, Doug specializes in working with blue-collar business owners—roofers, contractors, and tradespeople—who generate $500,000 to $5 million in revenue. His approach is deeply personal and highly strategic, combining his firsthand industry expertise with cutting-edge coaching methodologies. Through proprietary software and a no-nonsense coaching style, Doug helps clients uncover $100,000 or more in untapped profits, implement efficient systems, and build businesses that reflect their vision of success.
Doug is the founder of You Unlimited, a coaching company dedicated to empowering business owners to break through self-imposed barriers and achieve what they once thought impossible.
A recognized thought leader, Doug has been honored as a rising creator on Facebook and has helped countless entrepreneurs transform their businesses and lives. He’s also passionate about giving back to the community, building mastermind groups, and hosting transformative live events in inspiring locations like the Caribbean.
When he’s not coaching, Doug enjoys staying active, building lean muscle, and dedicating time to his personal growth through meditation and reading. He’s a firm believer in starting the day with purpose, leading by example, and embracing accountability as a tool for success.
Doug doesn’t just teach blue-collar business owners how to succeed—he empowers them to redefine what success looks like and create lasting legacies. With Doug Ferrier, you don’t just get a coach; you gain a partner in your journey to unlimited potential.